China To Generate $6.1 Billion From MMOs In 2012
Last year China made a breezy $6 billion from their more than 150 million local gamers, shooting past the forecast that they were expected to pull in only $5 billion. This year, a market research intelligence firm is expecting the ever-growing Chinese market to pull in $6.1 billion from their MMOs alone.
Niko, the research firm behind the estimates, feel that all 150 million Chinese gamers are contributing a lot more to the monetary growth of the Chinese gaming market, and they're slowly evolving out of social and casual games and into the MMO market where they invest even more money into their gaming habits.
Lisa Cosmas Hanson, managing partner of Niko Partners commented about the bustling gaming sector, saying...
According to Niko, more than 60% of all China's online video game software revenue is generated from MMOs. What's more is that despite the competitive MMO market, China has their very own publishing rendition of Zynga, and their name is Tencent. According to the report, Tencent is still leading the way with casual games. No surprise there.
Niko Partners also estimates that in two years the Chinese gaming market alone will be worth $9.2 billion dollars, almost more than Hollywood's intake. That's pretty impressive if I must say so myself.
You can learn more about the report by paying a visit to the Official Niko Website.
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