Was the offer of early demo access not tempting enough to make you pre-order Left 4 Dead 2? Well, perhaps a free virtual hat will do the trick.
Pre-ordering L4D2 through Steam or participating retailers will get you an exclusive hat for use in Valve's other multiplayer shooter, Team Fortress 2. It's the beret that Bill wore in the first Left 4 Dead. You'll be able to get your hands on it as soon as you pre-order.
"And lest you think this is just some marketing gimmick, here's the intricate back-story justifying it: while conducting a science experiment on parallel dimensions, Bill's hat fell off a table into the Team Fortress universe," read the announcement on the TF2 Blog.
You'll also get a 10% reduction in the game's price, so that's cool too.
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