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Roland Emmerich Is Out To Ruin Your Weekend - And You'll Probably Let HimBy Scott Gwin: 2008-03-07 00:13:11
There's something about heavy duty special effects that just draws an audience. No matter how bizarre the rest of the movie may appear, if you offer up sufficiently epic computer generated creatures they will come. That's what Warner Brothers is banking on this weekend, and even though I imagine their movie will be number one I'm not certain they can breathe easy just yet.
I'm not entirely sure if 10,000 B.C. [Read The CB Review] is really supposed to be the name of the movie. It seems like Roland Emmerich just flashed it on the screen to let us know roughly what year it was and some excitable marketing team mistook it for the title. How The Hunter/Gatherer Discovered Corn and Beans or How Old Mother Gave Her Groove Up would have been more appropriate. If those titles don't make sense now, they will when you go see the movie. And I don't mean if, but when. You're going to go see it because you just can't help yourself. I could try and warn you. I could point out the awful reviews it's receiving or try to explain how the meaningful story at the heart of the film is hard to take seriously because the whole thing feels like a hokey rip off of other movies. But in the end you'll go like so many others and it will end up number one this weekend. However, there are others out there who will stay away, recognizing that they have better places to spend their money. For that reason the movie may run the risk of being unable to recover its hefty CG-laden budget. The movie getting all the good reviews this weekend, but opening in too few theaters and with too hard a rating to get anywhere above fourth place, is The Bank Job [Read The CB Review]. Showing on less than half the screens as 10,000 B.C., it'll be heavily overshadowed by all those woolly mammoths. For those leaning toward the younger end of the scale, there's College Road Trip [Read the CB Preview]. I'm not exactly sure how they got Martin Lawrence packaged into a 'G' rated movie. I guess Donnie Osmond can make anyone clean and sparkly. Toss in Raven Symone's built in Disney Channel audience and you've got a movie destined for second place. Actually, I'm not sure I'd even recommend it for the youngsters. More dumbed down entertainment is the last thing they need. For those of you fortunate enough to have Miss Pettigrew Lives For A Day [Read the CB Review] showing at a theater near you, take a chance on that. Showing on less than 600 screens, the movie probably won't make the top ten. However, if it fares well a wider release may just be in its future. Here's hoping. There have been too few good movies making it to theaters this year as it is.
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