Hundreds Of Life-Size David Hasselhoff Cutouts Stolen

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Earlier this summer, Cumberland Farms decided to order five hundred and seventy life-size cutouts of former Baywatch actor David Hasselhoff, one for each of its stores located primarily in the Northeastern United States and Florida. The ads feature the actor clad in a tank top and holding an iced coffee, asking potential customers if they’re thirsty. The chain of convenience stores was hoping to drum up publicity for its ninety-nine cent beverages. Mission accomplished.

As of press time, an estimated five hundred and fifty of the five hundred and seventy cutouts have been stolen. Rather than being furious over its lost investment, the company is eating up the publicity, even releasing a statement asking all thieves to do the right thing and take care of their personal Hoffs. You can take a look at a picture of the cutout below…

I’m not sure there’s a kitchen in America that sign wouldn’t look good in, but don’t take it from me. Hasselhoff told WHDH he thinks fans should stop in at Cumberland Farms to get a coffee, plan a theft and swoop in without getting caught later in the evening.

The promotion is scheduled to run through August. Luckily, the company has already announced it will try to keep replacing the signs as they’re taken. So, if you live near a Cumberland Farms store, look into buying a ski mask within the next month.

Mack Rawden
Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.