Because I Said So: Universal Wants Your Mothers Day Money

Universal Home Entertainment is plotting to make Mothers Day their perfect way to sell DVDs by releasing Because I Said So on home video with a Mother’s Day gifting theme. Hey, it works for greeting card companies, why not DVDs? What DVD companies really need to do is get their own trumped up, imaginary holiday to force DVD purchasing and gifting on people. Every other industry seems to have at least one holiday like that, why not them.

Universal has sent us cover art and release details, here’s the scoop on what to expect:

A mother’s love knows no boundaries in Because I Said So, an irresistible comedy about the complex bond between mothers and daughters, coming to DVD on May 8, 2007 just in time for Mother’s Day from Universal Studios Home Entertainment. Diane Keaton (Something’s Gotta Give) brings her idiosyncratic, comic charm to the role of Daphne Wilder, a meddling mother of three beautiful, spirited daughters played by Mandy Moore (American Dreamz), Lauren Graham (Evan Almighty) and Piper Perabo (The Prestige). Stephen Collins (“7th Heaven”), Tom Everett Scott (That Thing You Do!) and Gabriel Macht (The Good Shepherd) complete the cast as the men who try to win the affection of the Wilder women. A fiercely funny film about the comic mayhem that unfolds when a mother can’t help doing all the wrong things for all the right reasons – all in the name of love – Because I Said So is directed by Michael Lehmann (The Truth about Cats and Dogs, Heathers) from a script by Karen Leigh Hopkins (Stepmom) and Jessie Nelson (I Am Sam). Produced by Paul Brooks (My Big Fat Greek Wedding) and Nelson, Because I Said So takes a hilarious look at family dynamics and asks the universal question: when, if ever, is a mother’s job done? The DVD is priced at $29.98 SRP. Pre-order close is April 3, 2007

• The Making of Because I Said So: Take an insider’s look at how the movie came to life!
  
• Designing a “Wilder” World: Meet the creative team behind the sensational sets, fabulous clothes and decadent desserts designed for the Wilder women!
  
• Music Video – “World Spins Madly On” by The Weepies
  
  

• Street Date: May 8, 2007
  
• Pre-Order Close: April 3, 2007
  
• Copyright: 2006 Gold Circle Film, LLC. All rights reserved.
  
• Price: $29.98 SRP
  
• Selection Number: 61032270 Widescreen, 61032271 Full Frame
  
• Running Time: 1 Hour and 42 Minutes
  
• Layers: Dual
  
• Aspect Ratio: 1.85:1 Anamorphic Widescreen; 1.33:1 Full Frame
  
• Rating: PG-13 for sexual content including dialogue, some mature thematic material and partial nudity.
  
• Technical Info: o English: Dolby Digital 5.1 / SDH o Spanish: Subtitles