It’s no surprise that Hollywood isn’t exactly jumping for joy over the advent of discount-rental kiosks like Redbox. So it’s even less of a surprise that studios like Fox and Universal are taking action to limit the dollar-rental folks. The Hollywood Reporter explains that Fox has instructed wholesalers to hold back on supplying new DVD titles to Redbox until 30 days after release. This would theoretically minimize the damage Redbox might be doing to Fox’s rental profits and DVD sales.
Redbox could fight back, however. Universal and Redbox are currently in litigation after Universal tried to impose a 45-day delay on the rental company last year. A Fox representative told THR that they’re prepared for a similar Redbox lawsuit to head their way.
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