You might be familiar with Warner Bros.' DVD2Blu program, which has been running for a while now and which allowed you to swap old WB DVDs for their upgraded Blu-ray counterparts for a fraction of their retail price. Sounds great, right? Well, they just one-upped themselves.
Warner Bros. has announced a limited-time offer where they're expanding the program to accept ANY DVD, from ANY studio, in exchange for one of the selected Blu-rays from their DVD2Blu catalogue for "as low as $4.95 each." To clarify, this means instead of having to send in a DVD copy of, say, Wedding Crashers and getting a Blu-ray copy of Wedding Crashers back, you can now send in any other DVD you want and still get a Blu-ray of Wedding Crashers (or whatever else you select from the list on the DVD2Blu website). There are, of course, limitations. First of all, as mentioned, this is a limited-time offer, although the website doesn't stipulate how long it will last. In other words, best act quickly if you're interested. Secondly, there are a few rules about just which DVDs you can send in, which basically break down to you not being able to game the system by sending in bootlegs, home-burned DVDs, or porn. Here's the official wording from the website.
Please note only professionally produced DVDs (anything from a major/independent studio sold at retail), non Adult content will qualify.
Head on over to DVD2Blu.com for full details and rules. If you need me, I'm going to be evaluating my old DVDs with a keen and discerning eye.
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