Amazon is doing something a little different from other e-tailers and brick and mortar retailers out there. Instead of offering digital, day-one access to Call of Duty: Black Ops 3, they're offering day-one, midnight deliveries for the most die-hard of Call of Duty fans.
The press release went up over on Business Wire, where Amazon announced that users would be able to use the Prime Now service before the game releases in order to have Call of Duty: Black Ops 3 arrive day and date on the strike of midnight. According to Stephenie Landry, Amazon’s worldwide director of Prime Now, this is something that gamers will want to take advantage of if they don't feel like traveling to the local retailer during the midnight launch, stating in the press release...
Why wait in lines on release night when we’ll bring Call of Duty: Black Ops III right to your door? We’re making it easy for hardcore gamers to download the app, reserve a coveted delivery window for midnight delivery and sit back while the game comes right to their doors. Our Prime customers will be on their way to ranking up before they know it, and all without having to leave the comfort of their house,We love offering exclusive opportunities for our Prime members and the gaming community, and now they can get the most anticipated game of the year, Call of Duty: Black Ops III, moments after it is released.
It's still shocking to me that the game is being offered as a physical shipment to Prime Now users as opposed to some sort of digital deal. However, both Sony, Valve and Microsoft already have a monopoly on digital pre-loading sales. You can pre-order Call of Duty: Black Ops 3 and begin pre-loading the game on the Xbox One through the Xbox Store, or you can pre-order and pre-load the game through the PlayStation Store, or you can pre-order and pre-load the game through Steam.
Some e-tailers do work in conjunction with the digital stores, for instance it is possible to purchase digital codes through Amazon for the Xbox, PlayStation or PC version of the game, but they don't really get anything special out of it since the codes are usually used for the respective platform's stores, such as the PlayStation Store, Xbox Store or Steam.
In this particular case, Amazon gains a direct financial incentive from getting people to sign up with Amazon Now and receive bonuses for using the service, such as the midnight delivery of physical copies of Call of Duty: Black Ops 3.
According to the press release there is limited availability for this special offer, and they're encouraging gamers to utilize said offer by suggesting they throw in additional items to help with the late night gaming experience, including beverages and snacks. They were about one line away from the trademarked Doritos and Mountain Dew statement.
This offer is available right now for a limited time, so users will be able to use Prime Now to have Call of Duty: Black Ops 3 delivered at the strike of midnight for November 6th, on either the Xbox One, Xbox 360, PS3 or PS4.
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