CD Projekt Says Game Companies Should Put Fans Before Profits
John Riccitiello and Bobby Kotick are probably out on a $10 million dollar yacht laughing while reading the interview with CD Projekt RED's lead animator Tomasz Zawada, who has reiterated what the company has been saying all year long: Put your fans first and you won't have to worry about profits.
Riccitiello and Kotick, the head honchos at EA and Activision, respectively, have been on a teetering mountaintop where the sustained idea of “profits” are dwindling faster than Mitt Romney's relevance after losing the 2012 presidential elections. Both companies are riding on the fumes of the mainstream AAA industry, and many investors are recognizing that those sort of practices just aren't practical for the long-haul.
Zawada states that the very sustainability that is being called into question at both EA and Activision is something they no longer have to worry about at CD Projekt RED. Speaking with FMV Magazine, Zawada stated that...
That “empty shell” he's talking about are games like Syndicate, Bodycount, Medal of Honor: Warfighter, Prototype 2, Operation Flashpoint and Need for Speed: The Run to name a few. Big budget games that are all flash with very little panache.
Zawada went on to talk about how a company establishes profit out of putting fans first, saying...
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