A Far Cry Primal Contest Is Giving Fans The Chance To Stay In A Cave Overnight

Would you want to spend the night in a cave in the middle of winter? Creators of Far Cry Primal seem to think so. As a clever and perplexing marketing ploy, Far Cry Primal is offering one lucky winner and a friend the chance—of a lifetime, apparently—to spend the night in a cave.

According to the Eurogamer, if you send out a Tweet to @FarCryPrimal and mention the hashtag, #cavebnb, you’ll be considered for the contest. But don’t forget to also state why you think you should win. And you’ll have to be clever and concise with the amount of characters you have left, but you can get as creative as you want with gifs and memes, too. Check out the trailer below for the contest.

As you can see in the trailer, you really would be spending the night in a cave in the woods. Whether or not the cave shown is actually the cave in unknown, but it’ll be a cave nonetheless.

I know some video game companies have gone to extravagant lengths to market a game, but this is the wildest one I’ve heard of recently. Winners will get a 3 day, 2 night stay at the Pyrénées area (Ouzous) in France, but it won’t all be spent in a cave. The first night will be spent in a hotel at the Lourdes city. The second day, you’ll learn some survival techniques before finally getting the chance to spend the night in the cave with your companion of choice.

Though it’s pretty tempting to win a contest sent out by Ubisoft and get to live out Far Cry Primal, it honestly really is not that appealing. I’m not much of an outdoorsy type, though, so my opinion really doesn’t mean much. But it almost makes you wonder what other marketing ploys video game companies will come out with to top this? The contest will run today through January 21. You can view the entire list of contest rules here.