PC/Xbox 360 role-playing game Mass Effect 2 and PS3 multiplayer shooter MAG both hit North America on January 26th. Instead of taking sides in the console war, GameStop will be holding a midnight launch for both.
There are a couple thousand GameStop locations participating in the launch. A full list (in PDF form) of participating stores can be found here (thanks, Blue). It looks like every location will be selling both games at midnight.
Most stores will open at 10 PM on January 25th for the event. You're encouraged to call your local store just to be sure, though.
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