Blizzard announced today that they've raised $2.3 million in relief funds for Hurricane Sandy victims. They managed to raise the money by selling an in-game pet for World of Warcraft.
The pet in question is the Cinder Kitten. This molten feline sells for $10 on the Blizzard Store. For the month of December, 100% of the money earned by selling these Cinder Kittens went toward Sandy relief.
This is the second time Blizzard has used World of Warcraft's pet store as a vehicle for charity. They previously donated the proceeds from the Cenarion Hatchling to the relief fund for the 2011 tsunami in Japan. That particular fundraising drive managed to raise $1.9 million.
Blizzard thanked its fan on the Battle.net blog and also provided a picture of the giant check they'll be giving to the American Red Cross. The check's custom art shows the Cinder Kitten relaxing somewhere in Pandaria.
Seth Rogen's The Studio Joked About Martin Scorsese Directing A Jonestown Movie, But Now A TV Show Is Actually Happening With An Unexpected SNL Vet
Modern Theme Park Lands Like Galaxy's Edge And The Wizarding World Have Me Longing For A Discarded Idea For Indiana Jones At Disneyland
The Wild Conspiracy Theory Discussion The X-Files’ David Duchovny Unintentionally Got Wrapped Up In With Fans
