Blizzard announced today that they've raised $2.3 million in relief funds for Hurricane Sandy victims. They managed to raise the money by selling an in-game pet for World of Warcraft.
The pet in question is the Cinder Kitten. This molten feline sells for $10 on the Blizzard Store. For the month of December, 100% of the money earned by selling these Cinder Kittens went toward Sandy relief.
This is the second time Blizzard has used World of Warcraft's pet store as a vehicle for charity. They previously donated the proceeds from the Cenarion Hatchling to the relief fund for the 2011 tsunami in Japan. That particular fundraising drive managed to raise $1.9 million.
Blizzard thanked its fan on the Battle.net blog and also provided a picture of the giant check they'll be giving to the American Red Cross. The check's custom art shows the Cinder Kitten relaxing somewhere in Pandaria.
CINEMABLEND NEWSLETTER
Your Daily Blend of Entertainment News
Staff Writer at CinemaBlend.
The House Of The Dragon Cast Doesn't Know Jack About Season 3 Yet, But Emma D'Arcy Has A Great Idea For Rhaenyra
While NCIS: Origins Delved Into One Of Mike Franks’ Toughest Cases, I’m Glad What Was In Gibbs’ Psych Eval Was Finally Revealed
‘He Did Have To Act Like He Liked It’: Charles Barkley Doesn’t Hold Back On Dwyane Wade’s Viral Statue While Reflecting On His Own Struggles With Monuments