Following The Alleged Drama Between Blake Lively And Justin Baldoni, See How The It Ends With Us Director Celebrated The Movie's VOD Release

Justin Baldoni as Ryle looking to his left in It End With Us.
(Image credit: Sony)

While the rumors and alleged drama surrounding It Ends With Us and its release on the 2024 movie schedule were overwhelming, the film’s director Justin Baldoni is keeping things positive. While both he and Blake Lively haven’t directly addressed the reported feud that took the internet by storm in August, the director and Ryle actor recently took to his Instagram to celebrate the movie's VOD release.

In the weeks since It Ends With Us' theatrical release, Justin Baldoni has used his Instagram to post about fan interactions, comments from viewers who were inspired by the film and resources for those who are experiencing domestic violence. Now, he’s taken to his IG stories to promote the VOD release of the book-to-screen adaptation of Colleen Hoover’s bestselling novel, take a look:

Justin Baldoni's IG story about It Ends With Us being out on VOD, he wrote "So excited our film has the opportunity to touch even more hearts! @itendswithusmovie is still in theatre's and it's available to rent or purchase digitally TODAY! (P.S. here's an 8 minute preview of the movie)." He also posted the referenced 8 minute video.

(Image credit: Justin Baldoni's Instagram)

Along with promoting the fact that you can buy or rent It Ends With Us online, he also linked to a video of the first eight minutes of the film, which features both him as Ryle and Blake Lively as Lily:

Notably, the video features the reportedly rewritten rooftop scene that Ryan Reynolds tinkered with. That situation, along with reports of Livley talking about set disagreements, Baldoni not being photographed with her or any other cast members, old interviews of the Gossip Girl actress resurfacing, claims that there were multiple cuts of the movie and more caused the outburst of reported drama online.

When it comes to direct comments about said alleged drama, though, we haven’t heard much. Brandon Sklenar did address the rumors in an Instagram post, and he said he’d be very willing to reprise the role of Atals if the sequel, It Starts With Us, happens.

However, other than a rumor that Lively was surprised by the narrative online, we haven’t heard anything directly from her or Baldoni regarding how they feel about the online discourse surrounding their film.

Now, while the Jane the Virgin actor hasn’t commented on the rumors, he has spoken highly about his co-star. When the feud rumors really started to pick up, Baldoni said Lively should direct the sequel. He also said he’d love to work with her and Ryan Reynolds again, noting that he couldn’t “summarize Blake’s contribution [to the film] in one sentence,” and that her husband “was so generous.” He also called the Deadpool star “a creative genius.”

So, all this is to say that while we don’t have much clarity on the rumors surrounding Baldoni, Lively and their movie, the director has remained optimistic about it. Now, he’s hyping up the digital release too, and if you are looking to buy or rent It Ends With Us, you can do so on Amazon or other renting platforms, like Apple and YouTube.

Riley Utley
Weekend Editor

Riley Utley is the Weekend Editor at CinemaBlend. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University. Since joining the CB team she has covered numerous TV shows and movies -- including her personal favorite shows Ted Lasso and The Marvelous Mrs. Maisel. She also has followed and consistently written about everything from Taylor Swift to Fire Country, and she's enjoyed every second of it.

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