Reports Of Colleen Hoover Retiring After It Ends With Us Drama Have Been Greatly Exaggerated, But Rumors Have Definitely Swirled

Blake Lively in It Ends With Us and Colleen Hoover on TODAY.
(Image credit: Sony and TODAY)

When the drama between Blake Lively and Justin Baldoni started last summer, It Ends With Us’ author Colleen Hoover, was still posting her support for the lead actress and the film. Then, when Lively’s complaint against the director and his production company was filed in December, the author supported her. Recently, though, Hoover has been very quiet and there have been rumors that the drama surrounding the adaptation of her book led her to retirement.

However, while those rumors have made the rounds, they were greatly exaggerated, and Hoover herself clarified that.

Why People Thought Colleen Hoover Was Retiring

Amid the legal battle between Lively and Baldoni – which includes lawsuits Baldoni filed against The New York Times as well as the Gossip Girl star and Ryan Reynolds and a suit Lively filed against the director, his production company and others – Hoover has stayed largely out of it. She did post her support for Lively after her complaint was filed. However, outside of that, she hasn’t said much.

On January 22, the author deactivated her Instagram account though. Then, Deuxmoi alleged that Hoover had retired and let go of her staff, claiming that this was “signaling a significant shift in her career and public image.”

Well, after that – as the updated Deuxmoi article notes – Hoover took to Facebook to clarify where she’s at professionally and then returned to Instagram not long after that.

How Colleen Hoover Has Responded To Rumors About Her Retirement

While Colleen Hoover has remained pretty quiet about the ongoing legal battle between Blake Lively and Justin Baldoni, she did clarify what’s going on with her career. In a January 30 post on her private Facebook group, she noted that she has the same team she’s always had and it still working:

Because most of you have been with me during my entire 14 year publishing journey, I owe you some promises for our future together. I promise that I can sleep at night with a peaceful heart. I promise I am okay. I promise I am happy. I promise my two-person staff of over ten years still work for me. They would fire me before I fired them.

She then quipped that during this time when she’s been offline, she’s been “rotting at home” and watching reality TV.

When it came to her writing and plans for the future, that was no laughing matter. She made it clear that while she’s not super present on social media right now, she will not stop working, explaining:

I promise I will continue to try and be present in here as much as possible, but I honestly don't have social media on my phone at all anymore and I promise it's bliss, so kindly don't come back and read this promise too many times. I promise that as long as I still have readers who want to read what I write, and readers who want to see film adaptations, and if I have fingers that can type, I will still be trying. Maybe at the speed of a turtle, but I will still be trying.

Her post then ended with her thanking her fans for their support and kind messages. Notably, she returned to Instagram a few weeks after she posted this on Facebook too. However, posts about Blake Lively and Justin Baldoni have been removed. While a few images about It Ends With Us are still up, anything about those two actors specifically is gone.

Overall, while Hoover has mostly kept to herself amid this legal brouhaha, she took the time to explain that she isn’t going anywhere professionally. That means we can probably expect more books as well as updates about her book-to-screen adaptations, like the upcoming film Verity. While we wait for those, though, we’ll be sure to keep you posted on how the battle between Lively and Baldoni has impacted those involved with It Ends With Us.

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Riley Utley
Weekend Editor

Riley Utley is the Weekend Editor at CinemaBlend. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University. Since joining the CB team she has covered numerous TV shows and movies -- including her personal favorite shows Ted Lasso and The Marvelous Mrs. Maisel. She also has followed and consistently written about everything from Taylor Swift to Fire Country, and she's enjoyed every second of it.

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