Adidas Recreates Star Wars Cantina Scene In Newest Ad

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Back in January, the first promo for Adidas' Star Wars apparel line showed up online and perplexed fans everywhere. At some point between 1977 and 2010, Star Wars had gone from being the material that geeks obsess over to the stuff that the cool kids wear to school. It was madness. Their newest ad, however, clears things up a bit.

The new spot inserts many of the same celebrities from the first video, including Snoop Dogg, Daft Punk, and David Beckham, into the famous cantina scene where Luke and Obi Wan meet Han Solo and Chewbacca for the first time. If this is the only version of Star Wars that the Adidas people have ever seen it would make a lot more sense. After all, having Greedo try and get Beckham to play for Jabba's soccer team is a lot more hip than Solo saying that the Millennium Falcon made the Kessel Run in less than twelve parsecs.

Check out the video, which also features Jay Baruchel, Noel Gallagher, Ian Brown, Ciara, Franz Beckenbauer, and DJ Neil Armstrong, below.

Eric Eisenberg
Eric Eisenberg
Assistant Managing Editor

Eric Eisenberg is the Assistant Managing Editor at CinemaBlend. After graduating Boston University and earning a bachelor’s degree in journalism, he took a part-time job as a staff writer for CinemaBlend, and after six months was offered the opportunity to move to Los Angeles and take on a newly created West Coast Editor position. Over a decade later, he's continuing to advance his interests and expertise. In addition to conducting filmmaker interviews and contributing to the news and feature content of the site, Eric also oversees the Movie Reviews section, writes the the weekend box office report (published Sundays), and is the site's resident Stephen King expert. He has two King-related columns.