The Avengers Gets A New Title In The UK

It's common knowledge, but American films don't always maintain their titles when they are shipped overseas. A perfect example of this came just last year when it was revealed that What's Your Number?, the new Anna Faris/Chris Evans comedy, was being titled [S]ex List in France. Sometimes it's a cultural thing and sometimes it has to deal with language. That said, I don't really understand why the UK feels the need to do it with The Avengers.

Empire has gotten their hands on an international version of the Avengers poster that was released this morning, and while 99% of it is the same, there is one key difference: the title has been changed to Avengers Assemble. Check it out below.

I must admit that I'm totally mystified by this chance, as it's not as though Marvel calls the comics anything else in other markets. The only thing that I can possibly think of is that the studio wants to make it stand apart from the 1960s British television series starring Patrick Macnee and Diana Rigg (that was later turned into a truly awful movie with Uma Thurman, Ralph Fiennes and Sean Connery). If that really is the reason it's a pretty silly one, as I'm fairly sure that neither The Hulk nor Iron Man ever made an appearance in the show.

Directed by Joss Whedon, The Avengers stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Jeremy Renner, Scarlet Johansson, Clark Gregg, Cobie Smulders and Samuel L. Jackson. The film is set to debut here in the states on May 4th and a new trailer is set to arrive online tomorrow. In the meantime, though, you can see more from the movie in our Blend Film Database.

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Eric Eisenberg
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Eric Eisenberg is the Assistant Managing Editor at CinemaBlend. After graduating Boston University and earning a bachelor’s degree in journalism, he took a part-time job as a staff writer for CinemaBlend, and after six months was offered the opportunity to move to Los Angeles and take on a newly created West Coast Editor position. Over a decade later, he's continuing to advance his interests and expertise. In addition to conducting filmmaker interviews and contributing to the news and feature content of the site, Eric also oversees the Movie Reviews section, writes the the weekend box office report (published Sundays), and is the site's resident Stephen King expert. He has two King-related columns.