It’s not even two weeks until opening night, but the promotional machine for Cloverfield just doesn’t quit. The website for the Tagruato Corporation has been proven as a Cloverfield tie-in, but until this point was pretty much just a fake site for a fake oil drilling company that looked, like the rest of the Cloverfield marketing schemes, pretty real. But now, something has changed; as the website reads, “There has been an altercation at the Chaui Station.”
In classic corporate speak, Tagruato doesn’t admit that some crazy demon-beast has destroyed their drilling platform, but says simply, ”The cause of the problem is currently being investigated, although it is suspected that an eco-terror cell is responsible for the disturbance.” As usual, the government is covering up the truth and blaming it on the left wing!
ComingSoon also has a video “news report” of the event, but it’s in Italian, so it beats me how much information you actually get. And no, of course they don’t show the monster. Haven’t you learned anything by now?
I can’t decide if his penchant for creating fake corporations and a massive online presence is part of J.J. Abrams’ genius or his most maddening trait. Lost fans will fondly remember Alvar Hanso, a character who made appearances on the show in the form of microfilm and then hit the web as a representative of the mysterious Dharma Initiative, whose true meaning and purpose is still a mystery, three seasons in. Here’s hoping it doesn’t take that long to figure out the mysteries behind Cloverfield, and that those dirty Tagruato liars fess up that the beastie—whatever the hell it is—is actually the one to blame.
