The filmmaking duo of Mark and Jay Duplass made a name for themselves with small independent films like The Puffy Chair and Baghead. These cheaply made yet excellent films made a splash at various indie film festivals, including Sundance. Their last effort, which also premiered in Park City, was the dramedy Cyrus and its more mainstream cast and even a few indie award nominations helped land the brothers even more mainstream attention. The brothers' new film is called Jeff Who Lives At Home and with the release drawing near Paramount just released a new poster.
This morning Slashfilm not only shared the new one-sheet but also news that the trailer will be released tomorrow. An odd choice to release the two key pieces of advertising together or a smart move to use the poster to get us amped for the first look at some actual footage? I don't know about you, but it definitely worked for me. As a huge fan of the Duplass brothers, as well as stars Jason Segel and Ed Helms, it wasn't going to take much to get me to the theater, but this poster might convince those who have never heard of them to join me.
The poster is a wonderful and simplistic design. The wood placard background perfectly represents and conjures images of a family basement while the two leads sit on opposite side of their mother's portrait (played by the great Susan Sarandon). Jeff (Segel) and Pat's (Helms) opposing and confrontational personalities are also clear as day, making the poster fantastic representation of what we can expect to see from the film (the exact opposite of yesterday's We Need To Talk About Kevin poster that I panned).
Jeff Who Lives At Home opens March 16, 2012. It was written and directed by Jay and Mark Duplass. It stars Jason Segel, Ed Helms, Susan Sarandon, Judy Greer and Katie Aselton. For more on the film, watch Katey and James Rocchi discuss the TIFF screening HERE
