Everyone knows that the Super Bowl broadcast is one of the biggest advertising opportunities around, and that fact isn't lost on the major movie studios. Every year they shill out millions upon millions of dollars to take advantage of the incredible number of viewers watching. Last year brought previews for movies like The Avengers, 21 Jump Street, The Hunger Games, John Carter, and Battleship. But can we expect from this year's how?
The Hollywood Reporter got the inside scoop on the various trailers that will be playing during this year's big game, and in addition to re-confirming spots for films like Oz The Great and Powerful and The Star Trek Into Darkness, they also revealed some previously unannounced titles. Perhaps the biggest name in the bunch is Justin Lin's Fast Six, which is scheduled to be hitting theaters this May but has yet to produce a single teaser, let alone a theatrical trailer. Other movies set to air spots include anticipated titles like Iron Man 3, The Lone Ranger and World War Z. This year 30-second spots during the game have run between $3.7 million and $3.8 million.
Perhaps even more interesting than the movies that will be airing spots are the ones that aren't bothering. 20th Century Fox, Sony and Warner Bros. are all staying clear of the Super Bowl fray and won't be airing commercials despite the fact that they will be releasing some of the big movies this summer, including The Wolverine, White House Down, Elysium, The Great Gatsby, The Hangover Part III, Pacific Rim and Man of Steel.
Which Super Bowl spot are you most excited to see? Let us know in the comments below and be sure to come back on Sunday, as we will be posting all of the trailers as they arrive online!
