The most successful movie of the summer is Guardians Of The Galaxy. That’s a fact from a monetary standpoint, but that doesn’t mean the film was the most obsessed over or the most discussed on social media. In fact, it wasn’t. That honor would belong to the summer’s saddest movie: The Fault In Our Stars.
Fizziology, a leading tracking firm in Hollywood, spent the summer itemizing every tweet, like and social media communication to determine what people were talking about most. Of course, Guardians Of The Galaxy, Godzilla and other big summer popcorn fare were well represented, but there was no film discussed more than The Fault In Our Stars, which registered more than five million mentions. That was not a typo. Let me repeat. It registered more than five million mentions this summer.
Variety points to author John Green as a possible factor, and honestly, that’s a pretty important piece of evidence. The popular scribe has a gigantic following on social media, both on YouTube and Twitter. He relentlessly promoted the movie and was very good about interacting with his followers and answering questions.
That being said, another key element here is how damn good the movie was. Word of mouth was absolutely phenomenal and because of the subject matter, people came out of the film ready and willing to talk about it from as many angles as possible. That definitely escalated the conversation and spun the narrative even further.
As for other social media honors, the company singled out X-Men: Days Of Future Past for turning the most negative and neutral buzz prior to release into positivity after release. It also gave a hat tip for Maleficient for keeping elevated social media stats for multiple months throughout the summer season. Obviously, the early release date helped, but still, that’s very impressive.
A big congratulations goes out to The Fault In Our Stars. It’s always nice to see good, thoughtful movies get rewarded for striving to be something more and following through on that execution.
