When you really look at it, trailers are a strange way to promote a movie. It's basically the process of breaking down two hours of footage into two minutes while also being entertaining and explaining what the story is about. When a trailer is made correctly it can be monstrously effective in convincing people to see a movie, but when it misses, it can get weird.
Apple has posted the first trailer for Uncle Boonmee Who Can Recall His Last Lives, which is apparently a comedy, though you wouldn't know it from looking at the preview. In the film, Uncle Boonmee (Thanapat Saisaymar) is suffering from kidney failure and has decided to surround himself with family and friends in the countryside for his final days. What's strange is that he's also joined by the ghost of his deceased wife and long lost son, who is apparently no longer human.
Check out the trailer below or in HD over at Apple.
It's entirely possible that I'm the idiot here (it's happened before), but I read "drama" and "ghost story" while watching this trailer. In fact, it wasn't until I did some research about the film that I learned it was meant to be funny. Perhaps it's just a different way of selling the movie, but I get the sense that some people are going to be surprised when they go see a movie about a guy dieing of kidney failure surrounded by his family and they start laughing.
