We all know the drill of air travel, which is why you'll notice most of your fellow passengers dedicatedly tuning out when the flight attendant does the requisite walk through of do's and don’t's. But Sir Richard Branson is a billionaire known for his big personality and even bigger ideas. So, to raise awareness of his airline Virgin Atlantic, he hired an edgy director, John M. Chu, to re-imagine those tired announcements in a way that might make them freshly engaging. The results are what you see above. And you got to admit, from the doo-wopping flight attendants to the rapping child passenger, contortionist seatmates, and the hip hop dancing businessmen, this is pretty spectacular.
Chu's most recent movie was the willfully outrageous G.I. Joe: Retaliation, the sensational sequel inspired by toys that went on to earn a whopping $375 million worldwide. But before he was weighing in on how Dwayne Johnson, Channing Tatum, and Bruce Willis should perform, Chu was a choreographer who got his directing break helming Step up 2: The Streets and Step Up 3D, which included this totally delightful dance number of "I Won't Dance."
Watching this, it's little surprise Chu came up with something as kinetic and entertaining as the Virgin safety video. But notably, he's not the only noteworthy name involved in the project's production. The safety video's words and lyrics were written by American Idol finalist turned Youtube star Todrick Hall, who recently drew our attention with his Disney villains take on Chicago's "Cellblock Tango."
In other Chu news, the helmer who can expertly handle action or dance is being eyed to direct the third G.I. Joe movie. Though details on that project remain scarce. He has talked with Disney about helming an adaptation of the Ally Bondie novel Matched, and he's rumored to be a contender for the coveted director's chair on Star Trek 3, which is presumably been left vacant by Star Trek and Star Trek into Darkness helmer J.J. Abrams. Basically, Chu's career is on the rise. And considering what he can do with a typically dull safety video, we're pumped to see what else he'll have coming our way.
