Hannah Montana’s concert movie was number one at the box office this weekend, but the figure that probably really has Disney executives slavering is the event movie’s $42,000 per screen average. That means a lot of sold out showings, and plenty of Hannah-hungry kids who haven’t been able to see it yet. Disney’s seeing dollar signs, but the film is supposed to be out for only a week. It’s been billed all along as a limited engagement, which is probably part why so many tweeners rushed out to see it this weekend rather than taking their time about it.
Well kids, there was no hurry. Disney wants to make sure they get your money, and so they’ve announced this morning that they’re extending the phenom film’s run a second week. Rest assured that if it sells out in week two as well, they’ll graciously give it a week three. And because once is never enough, some theaters are offering special repeat viewing deals. Cinemark for instance is giving patrons $5.00 off the second time they see it, as long as they bring a valid ticket stub from their first viewing of Hannah Montana/Miley Cyrus: Best of Both Worlds.
Am I the only one who doesn’t get it? Why are concert movies suddenly such a big deal? Isn’t the whole point of going to a concert to see the performance live? Don’t people usually get pissed when they’re so far away from the concert that they have to watch it on a video monitor? Now video monitor only concerts are selling out. Baffling. Kids, why not just stay home, crank up the iTunes, and pretend to make out with a Miley Cyrus poster? To me that sounds a lot better.
