With most of a film's money coming from theatrical exhibition these days, sales and rentals don't really seem to do much for a film's bottom line. Try telling that to Universal though, as Jurassic World is terrorizing the home video charts to the tune of almost $90 million!
According to an official press release from Universal Pictures Home Entertainment, the third highest grossing film of the year has gone on to make $82.6 million in its physical and digital home releases. While Jurassic World has only been on home video since last Tuesday, it has been available through digital platforms since the beginning of the month. No exact figures were given as to whether physical or digital copies of the film have been the major breadwinner, and given the options on how to enjoy the film, we've come to a couple of conclusions as to who's winning.
While digital platforms are pretty popular, they are also at higher price points than a Redbox rental. In some cases, an on-demand rental of the film could cost you around $5 to $6 dollars, with a night at the kiosk costing you $2 at most for a one-night Blu-Ray rental. Of course, this would make sense if the film was out for rental through Redbox or Netflix... which it isn't. As it turns out, Jurassic World is one of those movies that Universal actually upholds its 28 day exclusivity window for, which means that unless you travel to one of those off brand kiosks, you're not watching this film on disc just yet. Unless, of course, you bought it off of the shelves. With ads like the one were about to show you flooding the internet, we can't blame you if you did.
Come to think of it, it's not that wild a notion to think that Jurassic World could have sold that many copies in stores within the past week. With the holiday season coming up, not to mention the unavoidable crush of folks who didn't get to see the film in theaters, there's going to be a lot of people who already love the film or are curious and feel a blind buy is worth the trip. No matter how you slice it, this is interesting news to be reporting, especially since studios feel that the home video market is so tapped out that they won't green-light sequels to films that performed increasingly well in the format.
Whether the digital or physical release wins the battle, it's an ultimate win for Jurassic World, as the film's winning streak continues to roar with its second wind. Needless to say, this will bolster the team behind the film's sequel to provide an attraction that ups the ante, as well as the tooth count, the next time around. Despite sequels and reboots earning a reputation of ruling the thought process of Hollywood studios, this is one instance where we can't wait to see what happens next.
If you haven't already, you can catch Jurassic World on Blu Ray, DVD, and Digital HD; and if you already have, you can count the days until the sequel – which drops on June 22, 2018.
