The Super Bowl is the biggest sports event of the year in the U.S., regardless of what sport is being considered, and the biggest natural disaster of all times, at least for the faithful, is the great Biblical flood. So it’s no surprise that the above spot for Darren Aronofsky’s upcoming epic Noah deluged televisions with its own Super Bowl spot, sending cascades of rainwater down onto a civilization that wouldn’t know what to think if you told them that Broncos and Seahawks were battling for a trophy in front of over 100 million people.
The 30-second ad is definitely more exciting than anything Bud Light or GoDaddy.com are bringing, and it’s more pulse-pounding than the theatrical trailer previously released. You can’t go wrong with huge snake armies and swords that turn the ground into fire. And I’m pretty sure Russell Crowe’s beard is better fitted to the masculinity of football more than this year’s halftime show. The world is possibly coming to an end, and it’s up to Noah to save both his family, including Emma Watson and Jennifer Connelly, and a vast selection of the world’s animal species. Let’s just hope Aronofsky’s ambitious final product doesn’t stink as much as that ark will.
Noah will flood into theaters on March 28.
