Tron Legacy’s advertising will put the average movie poster to shame. Check out this video from creative communications agency FIVE33 (via Collider) of a new display that could pop up in a mall near you.
FIVE33 is responsible for the Alice in Wonderland book-in-book and the posters for A Christmas Carol. The company has an impressive archive of projects and list of clientele, so it’s no surprise that the group came up with this spectacular Light Cycle installation. I suspect the structure is far too expensive to mass-produce, so much of the promotion work will fall on the cycle featured in this video. The display will travel the world to support Tron Legacy as it approaches its December 10th release.
Look familiar? It should. That's the same display we videoed for you at the Tron: Legacy viral promotion from last year's San Diego Comic Con. Now it's coming to a mall near you! Check out our up close and personal video of the original display as it appeared last summer:
