Why Marvel Will Film Both Avengers: Infinity War Movies In IMAX

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The improvements in technology in recent years have made the moviegoing experience at home nearly as impressive as it can be in the theater. While the screen is not as big, screens in the home are only getting larger. Add to that HD quality, home surround sound, and the fact that you don’t need to deal with rising ticket prices or crowds, and there’s a lot to be said for the home theater experience. So how does the movie maker entice you out to the theater? By making the experience worthwhile and by giving you something you just can’t get anywhere else. For Marvel, and the Russo Brothers, that means filming the next Avengers movies entirely in IMAX.

While the two Avengers films thus far have been big spectacles unto themselves, the two parts of Avengers: Infinity War are expected to up the ante that much more. In order to make the movie bigger and better, the Russo Brothers announced that they will be filming both parts entirely in the large scale IMAX format. Said Joe Russo:

I just feel that the thing that distinguishes movies right now is that widescreen format. Why you go out of your house and go to the theater is to have that experience that you can't have in your house.

Turning a trip to the movie theater into an "experience" again has been an ongoing focus, for movie makers, producers, and theaters alike. Both the IMAX format, and the production of more films in 3D, have been major focal points because they were experiences that could not be reproduced at home. While 3D television has since become possible, though not particularly popular, the IMAX format, due to it’s sheer size, is still an experience you can’t have anyplace else.

Screen size, and the theater experience, was also at the center of Quentin Tarantino’s desire to film The Hateful Eight in 70mm Ultra Panavision. Rather than go for the newest large-screen format, Tarantino decided to go for the classic wide screen option for movie epics like Ben-Hur and Lawrence of Arabia. While the format was different, the intention was the same, to get people to come out for a movie experience. Check out the full interview with the Russo Brothers below.

Do you go to IMAX movies to enjoy the larger screen? Will the fact that Infinity War is filmed using IMAX camera impact which way you see the movie when it hits theaters. Let us know your thoughts.

Dirk Libbey
Dirk Libbey
Content Producer/Theme Park Beat

CinemaBlend’s resident theme park junkie and amateur Disney historian, Dirk began writing for CinemaBlend as a freelancer in 2015 before joining the site full-time in 2018. He has previously held positions as a Staff Writer and Games Editor, but has more recently transformed his true passion into his job as the head of the site's Theme Park section. He has previously done freelance work for various gaming and technology sites. Prior to starting his second career as a writer he worked for 12 years in sales for various companies within the consumer electronics industry. He has a degree in political science from the University of California, Davis.  Is an armchair Imagineer, Epcot Stan, Future Club 33 Member.