There are very few things that you can't do on Facebook these days. While the site started as a simple way to network with people, it's now become a hub for nearly all activity that has ever been possible on the internet. Now, we can add another new feature. You'll soon be able to access Fandango and purchase movie tickets right from your Facebook feed.
We're sure everybody has had this problem. You're scrolling through your Facebook feed looking for information that you might actually want, even though Facebook's algorithm has decided you don't want it, when you find it interrupted by an ad for a brand new movie. In that instant, you decide that you want to go see that movie right now, but it's so inconvenient to have to open a new browser window and type in Fandango's address. Now, you don't have to. Deadline is reporting that Facebook and Fandango have announced a new partnership that will allow users to jump directly to Fandango's ticket buying service from a movie ad or from a film's dedicated movie page.
The site addition is rolling out now but will only be available for a handful of movies to start. The list includes The Magnificent Seven, Storks, and Kevin Hart: What Now? If you do a search on Facebook now for one of these films, you'll find a new button that will allow you to jump directly to Fandango to buy tickets from the search page. The button also sits near the top of the film's official Facebook page.
While not being able to buy movie tickets from Facebook previously may the definition of a first world problem, there's absolutely nothing wrong with more convenience. Facebook is such a popular website that it would seem that, at any given moment, most of the world seems to be on it. If jumping to The Magnificent Seven's Facebook page is easier that jumping to Fandango and searching for it, then this new deal will be useful for a lot of people. What's clear is that Facebook is becoming a major hub for commerce as well as everything else it does, and now they can add movie tickets to their list of services.
Advertising is Facebook's ultimate business, but for the companies that use the site to advertise, the ultimate goal is to obtain the sale. We certainly have no idea how many customers who see trailers on Facebook will be converted into purchasers in this way, but every additional sale counts to the movie theaters and the studios. We're sure this will increase sales to some degree, even if it's a small one.
Can you see yourself using this process to buy your tickets in the future? Let us know in the comments.
