Real life drama can sink a film as easily as it can help it soar, which is undoubtedly what Paramount seems to be counting on in order to make Allied an irresistible night out at the movies. And just in time to capitalize on the recent rumors that its starring couple, Brad Pitt and Marion Cotillard, have been having an affair, the studio has released a new clip to tease the World War II romantic thriller. Prepare to have your heart broken below.
The 60 second spot was released through Paramount Pictures' YouTube channel earlier today, and the timing couldn't be better, as the Robert Zemeckis helmed film found itself in the spotlight for some interesting reasons. Rumors were swirling that a supposed "third party" was involved in the Pitt / Jolie divorce, and as history has shown us, the Mr. and Mrs. Smith actor can really get into character with his leading ladies. With the story of Allied focusing on a pair of World War II spies who may or may not be falling in love during a relationship for the sake of cover, it's something that could really strike a meta-chord in the public eye.
Putting aside the fact that TMZ has come out and declared that any Pitt / Cotillard action in real life is nothing beyond a load of bunk, Allied is wise not to let the sun set on this story. While still a legendary director, Robert Zemeckis could use a well earned hit after his previous biopic, The Walk, tanked out at the box office last September. So any sort of boost that the film can give to its profile is going to be needed between now and its November release date.
As far as how this second, leaner look at Allied stacks up to the previous full trailer, it's actually more effective in selling its film than the longer advertisement. One big reason this look at the film excels is the fact that it teases one of the story's big plot points without overselling it, as Brad Pitt is taken into a secret room towards the end of the trailer and told something so shocking, going home feels a little chilly. Which is in direct opposition of the first trailer, which plays up Pitt's dilemma, and possibly teases its resolution.
Of course, the best reason for Allied to seize the moment and play up the Brad Pitt / Marion Cotillard rumors is simply because it makes the film's presence known. The film isn't exactly blowing up social media, and there's a good chance that a lot of movie fans have forgotten that this film is coming up in the next couple of months. With its November 23rd release date fast approaching, we'll see if audiences fall in love with Allied, or merely pass it over in favor of another option.
