Ever since the name Solo was chosen for the upcoming Han Solo film, there has been one company that has been pretty pleased about the development, and that company would be none other than Solo, the makers of the infamous-- and often red--cups used for a variety of gatherings and, of course, drinking games. Although Solo cups are not being integrated into the movie, Disney does seem to be partnering with Solo ahead of the premiere of Solo: A Star Wars Story. And no one is more pumped about it than Solo Cup:
There are a lot of reasons a pairing up of Solo: A Star Wars Story, and Solo of the cup variety makes sense. First and foremost, there's the natural name pairing. Then, there's the fact that even the logo for Star Wars' upcoming movie and the red cup brand resemble one another, although Solo has the added artistic flourish of making the middle of the o's in Solo resemble cups. Solo had previously said that it was pumped Disney chose the name Solo: A Star Wars Story even before an actual partnership was announced.
Month ago, brand manager Becca Bikoff even told DNA Info:
We're delighted our Solo fans are having fun with the correlation with our brand. Unfortunately Han Solo lives in a galaxy far, far away, so don't expect to see the Solo cup integrated into the movie. However, we do have plans to 'SOLObrate' the new trilogy in our own way. Stay tuned!
Now, Solo has been announced as a partnering brand along with Denny's Corp, Esurance, General Mills, Nissan, Symantec Corp, per Deadline. The Solo pairing is likely the most natural of all of the company's working with Solo: A Star Wars Story, especially since the first supposed look at Alden Ehrenreich as Han Solo came on a cup earlier in the movie's production, although it was later deemed to be unofficial. Beyond that, we previously learned that the movie initially went with the working title "Red Cup," which is really funny.
We are well beyond the time when Phil Lord and Chris Miller were involved with Solo: A Star Wars Story and we are also far past the days when the movie was known as Red Cup. In fact, Disney and Lucasfilm are gearing up to release the next standalone Star Wars movie and you'll be able to catch it in theaters starting on May 25. To find out what all we know about the flick, check out our what we know guide.
