It's an interesting time for the world of entertainment. With streaming service like Netflix already breaking ground with fantastic TV content, it seems like movies are the next frontier. Netflix has had a slew of moderate success with movies like Bright and The Babysitter, and it baffled audiences when it released The Cloverfield Paradox directly following the Super Bowl. The franchise is known for its shocking and unique marketing, and the threequel was no exception. And it turns out that not even the cast knew it was coming out on Super Bowl Sunday. I recently spoke with actor Daniel Bruhl about his role in 7 Days In Entebbe, where he also revealed how late he found out about The Cloverfield Paradox's big release.
It was a good idea, because it surprised people. And it surprised all of us, so we didn't know that much more. I think a couple of hours before the Super Bowl I was informed, and I thought, 'That's crazy!'
Netflix dropped the mic by releasing the threequel after the Super Bowl, shocking the general public. This includes Daniel Bruhl and the rest of the cast, who were just as surprised as the rest of us. It just shows that you can never predict where the Cloverfield franchise is going, and when a new installment might pop up.
Daniel Bruhl's comments seem to echo what other cast members have said about The Cloverfield Paradox's release. They were reportedly told all the information in a conference call, learning for the first time the film's relation to the sci-fi anthology franchise. Indeed, the film started filming without the intentions of it being a Cloverfield movie, and the cast simply rode the wild ride of its post production.
The Cloverfield Paradox is another spiritual successor to the original 2008 movie. Set in the future, we see as an international group of astronauts attempt to solve the planet's energy crisis. While 10 Cloverfield Lane was an intimate psychological thriller set in a bunker, the threequel took to the skies, once again shattering any expectations for the film.
Ultimately, Paradox's connection to the rest of the franchise was essentially retconned into the movie. The final moments featured the long awaited return of the Cloverfield monster, albeit much larger and more terrifying. Additionally, The Cloverfield Paradox revealed that each of the stories are set in different parallel universes, opening up the possibilities for future installments. While Daniel Bruhl's character met a grisly end during the course of the film, perhaps the introduction of the multiverse means we could see him again. We'll just have to wait and see.
You can catch Daniel Bruhl in 7 Days in Entebbe in theaters March 16, 2018, and in The Cloverfield Paradox on Netflix. In the meantime, check out our 2018 release list to plan your next trip to the movies.
