Social media clamored for it for months, and now it’s finally arrived. One day after the Spider-Man: No Way Home teaser trailer was leaked online, Sony Pictures officially released the preview to the public after it was presented at CinemaCon. Just a few days later, it’s been revealed that the No Way Home trailer has shattered a huge record that fellow Marvel Cinematic Universe movie Avengers: Endgame once held.
In its first 24 hours, the Spider-Man: No Way Home teaser trailer collected 355.5 million views, breaking the record for most global views in a 24-hour period that Avengers: Endgame previously grasped with 289 million views. This is also double what Spider-Man: Far From Home’s second trailer scored with 135 million views in its first 24 hours. No Way Home’s trailer also generated 4.5 million online mentions around the world (2.91 million mentions domestically and 1.56 million mentions internationally), making for the largest 24-hour social media conversation volume of all-time.
So if you weren’t already aware that there’s a lot of interest in Spider-Man: No Way Home, these numbers quantitatively prove that. With the trailer arriving a little under four months before the movie’s supposed to hit theaters, presumably Sony Pictures will release another trailer a month or two before No Way Home’s December drop. Still, with this first No Way Home trailer collecting so many views, I can envision a scenario where this is the only full-length trailer, and the only other previews released from this point forward are TV spots/short advertisements. Sure, this is unlikely, but you can’t tell me that there aren’t a lot of people who are already planning to buy tickets to this superhero movie.
On the slim chance you haven’t watched the Spider-Man: No Way Home trailer yet, feel free to do so now.
As you can see, the first chunk of the preview focuses on the aftermath of Tom Holland’s Peter Parker having his secret identity revealed to the world at the end of Spider-Man: Far From Home. With his personal life in shambles, Peter turns to Doctor Strange, who he fought alongside in Avengers: Infinity War and Avengers: Endgame, and asks if he’d use his magic to make the world forget he’s Spider-Man. However, something goes wrong with the spell, resulting in the multiversal shenanigans unfolding.
For those who hadn’t been following along with Spider-Man: No Way Home’s development, the first trailer tips people off that past Spider-Man film series will now be drawn into the main MCU, with Alfred Molina’s Doctor Octopus appearing at the end, along with lighting strikes and a pumpkin bomb teasing the presence of Jamie Foxx’s Electro and Willem Dafoe’s Green Goblin. There also continue to be rumors that Tobey Maguire and Andrew Garfield will reprise their respective versions of Spider-Man, and if that is the case, I’m hoping the confirmation is saved for the movie itself, rather than shown ahead of time in another trailer. No Way Home also sees Zendaya, Marisa Tomei, Jon Favreau, Jacob Batalon, J.B. Smoove, Tony Revolori and Benedict Wong all reprising their respective roles, among others.
Spider-Man: No Way Home spins its web in theaters on December 17. Learn what other movies are coming out for the rest of the year with our 2021 release schedule, or discover what else the MCU is sending to the big screen with our upcoming Marvel movies guide.
