NBA Celebrates 1 Billion YouTube Views With Goofy Highlight Video

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Over the weekend, the National Basketball Association’s official YouTube channel passed one billion views. Because the people in charge of marketing the NBA are brilliant at their jobs and because any excuse for a good-natured compilation video is a worthy excuse, the league decided to reward fans with a two minute and forty-five second retrospect featuring highlights from some of the nine thousand plus videos the NBA has uploaded online. Not surprisingly, the result is pretty awesome.

Featuring a wonderful balance of in-game action, humorous interviews, dunk contests, trick shots and players simply goofing off for the hell of it, the footage has garnered almost five hundred thousand views in just a few days, which is pretty incredible considering it brings nothing new to the table. You can take a journey down memory line by checking out the clip below…

This video is a actually a good reminder of how young YouTube is. During my first watch, I was wondering why the hell there weren’t shots of many of the all-time great players. Then I remembered they retired well before YouTube was even an idea in someone’s brain. So, as weird as it is to see NBA history highlights that include more Jeremy Lin than Michael Jordan, it’s understandable in this case.

Here’s to hoping the NBA is still churning out brilliant marketing videos and pleasing the fans just as much when the channel hits two billion views.

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Mack Rawden
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Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.