There’s nothing like a music video that kicks off with a seizure warning. Despite the terrifying warning at the beginning of the video, the new 30 Seconds to Mars music video for the song “Up in the Air” features a lot of artistry, as well as a teased appearance from the mistress of burlesque herself, Dita Von Teese. The song starts out sounding like an Inception trailer before cutting into some artsy imagery of gymnasts and drug poppers, as well as sword smiths, lions, and a bright pink burlesque costume.
I’ve always thought this band takes itself a little too seriously, and the over-the-top look of the video follow suite. However, for fans who do enjoy the spectable that is 30 Seconds to Mars, this video is top notch. As for the epilepsy problem? There are some changes in light and plenty of spinning objects early on, and while I’m no epilepsy expert, the video only goes into overdrive around the time it hits the 4:40 mark. At that point, a paint throwing scene and flickering images over a record player are a little more wildly shot.
“Up in the Air” is a single off of 30 Seconds to Mars’ upcoming fourth album, Lust, Faith and Dreams. The song was part of a gimmick by the band to launch a music single into space last month. The single later premiered on NASA TV and the album is available for pre-order over at iTunes.
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