Ryan Lochte Trying To Trademark His Catchphrase Jeah

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Ryan Lochte’s quest to prove he’s the frattiest twenty-something in America is going great. The Olympic swimmer is moving forward with plans to trademark his favorite catchphrase “Jeah!”, which he adapted from Young Jeezy’s “Chea!”, and he’s already begun selling novelty t-shirts and annoyingly bright sunglasses with the phrase emblazoned on top.

According to TMZ, Lochte would like to eventually get “Jeah” put on swimsuits, trading cards and drinking glasses. No word on what those classy products would sell for, but I’m sure he’ll let us know shortly, at least when he gets a few more acting roles out of the way.

The gold medalist recently filmed a spot for 90210, but if all goes well, he’d like to have a part in, you guessed it, the Entourage movie. According to The Hollywood Reporter, Lochte’s agent says his client is still shuffling three reality show offers, but he reportedly won’t decide whether or not to take one until he’s able to figure out if it will interfere too much with swimming. The athlete might be eating up all the recent attention, but his overall goal is still to go to Rio in four years.

We’ll keep you updated as Lochte picks a lane moving forward. I would be shocked if he didn’t find a way to make the reality show fit into his schedule, but how the resulting product might fare is anyone's guess.

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Mack Rawden
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Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.