Spice Girls Reunite To Hype Upcoming West End Musical

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The Spice Girls might not do a ton of work together these days, but when they’re sharing the same room, the chemistry still feels right. That’s what observers noticed this morning when Melanie Chisholm, Melanie Brown, Geri Halliwell, Emma Bunton and Victoria Beckham hit up the St. Pancras Hotel in London in order to do a little promotional work for the upcoming musical based on their songs.

The production, entitled Viva Forever!, is scheduled to open on the West End thanks to producer Judy Craymer and writer Jennifer Saunders. Opening night will be December 11th at the famed Piccadilly Theater, and all indications are the show will be a rousing success.

According to E! Online, the girls got along smashingly well during the ceremony, though that doesn’t necessarily mean we should be expecting another world tour in the coming years. Still, regardless of what happens with the girls themselves, it seems clear a new generation will be introduced to Girl Power and all the fabulous songs the movement brought with it.

The specifics of the plot are being kept a bit under wraps, but cursory outlines indicate it will be about friendship, female empowerment and, of course, music. I'll high kick to that!

Mack Rawden
Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.