Is Time Magazine's Breastfeeding Cover Just Right Or Too Far?
Time Magazine has taken on its share of tyrants and radicals in the past, but I’m not sure the publication has ever focused on an issue as divisive as attachment parenting. The practice involves mothers co-sleeping with their children, wearing them in a sling and breastfeeding them until four, five or even six years old. Those who utilize the method almost always swear by it. Those who don’t often find it gross, creepy and distasteful.
It’s not surprising Time Magazine found enough intrigue and material in attachment parenting to place it on the cover, but the way in which editors chose to confront readers with the issue is certainly a bit shocking. Take a look at the cover below…
You don’t often think of Time Magazine as a publication that would try to sell copies through shock value, but there’s no way the publisher didn’t know this cover would generate strong opinions. Last year, NASCAR driver Kasey Kahne complained about a woman breastfeeding at the supermarket, and he was inundated with so many angry messages, he had to publicly apologize. Earlier this year, a fake Kraft ad of a child breastfeeding with an Oreo in his hand hit the Internet, and people freaked out so much the company had to release a statement saying it was a hoax.
Every woman has her own ideas about raising children and her own ideas about where it’s appropriate to breastfeed and how old it’s appropriate to breastfeed kids until. Time Magazine knew this shit storm was coming, but then again, with something like attachment parents, a group who have long been defiant in the face of criticism, maybe a controversial and graphic picture really was the best way for some Americans to be introduced to them.
What do you think? Is Time’s cover over the top or just right? Let us know your thoughts by voting in the poll below…
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Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.
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