Viva Forever, The Spice Girls Musical, Will Close In June, Lose Millions

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It’s not a Spice World anymore. The much-hyped musical Viva Foreverl based on the Spice Girls and their high-kicking run to superstardom premiered in London on the West End last year, but unfortunately, the fan support wasn’t quite as aggressive as the ladies had hoped. So, after months of less than packed houses, executives have decided to close the production down.

According to The Daily Mail, the musical will close June 29th. Even worse, it’ll reportedly lose more than seven million dollars, which probably shouldn’t be a big surprise to anyone considering the production was largely slandered by critics.

Here’s what the ladies had to say in an official statement responding to the closing…

“We want to thank the cast and all the fans for their support, and although Viva Forever won't continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did.”

It’s easy to use nostalgia to coax a formerly rabid fanbase into having a night of nostalgia. The problem is, with an expensive musical, a production needs to bring in a very wide range of theatergoers into order to be successful over the long run. The way to do the latter is to generate good reviews and good word of mouth. Unfortunately, the production was never able to accomplish either and will likely go down as a good thought that never quite worked.

With high profile jobs and high profile relationships, many of the Spice Girls have stayed in the headlines since they first broke up. For the time being, maybe it’ll be better for all involved if they continue to pursue their own projects for awhile.

Mack Rawden
Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.