Watch This Blunt Old Dude Tell It Like It Is In New Oscar Meyer Commercial

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As a society, we might prefer tact over inappropriate bluntness, but there’s something about an overly honest elderly man that we collectively find charming. At least that’s what Oscar Mayer was banking on when it partnered with ad agency McGarrybowen to create the above commercial to publicize its new Deli Fresh Clear Packs.

Luckily for the beloved brand, famous for its Wienermobile, the plan seems to have worked. Over the last week or so, the commercial has been viewed more than thirty thousand times, which might not be as impressive as Pepsi Max’s Jeff Gordon spot or Will Ferrell’s Old Milwaukee goofiness, but is still a pretty impressive feat considering there are no stars of consequence in the video.

As for the basic conceit behind the spot, comparing telling it like it is to seeing it how it is, it’s actually pretty brilliant, far better than anything either of the teams came up with for Crystal Light on Celebrity Apprentice. Were I even remotely excited about lunch meat, I might actually give it a whirl. As it stands, however, I’ll continue to admire it far afar.

Mack Rawden
Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.