Kim Kardashian Spent 100K On A Gift For Her Partner, And I'm Gonna Need To Get On That SKIMS Payroll Stat

Kim Kardashian wearing a black zip up hoodie and looking to her right in The Kardashians.
(Image credit: Hulu)

We know the Kardashians go hard for Christmas, and the holiday season is the time for giving. So, to celebrate her friend and SKIMS partner, Tracy Romulus’ birthday, Kim Kardashian gifted her a Cybertruck that’s worth about $100K. So, now, I need to find a way to get on the SKIMS payroll ASAP.

To celebrate Tracy Romulus and her birthday, Kardashian went the lavish route and got her a new car. So, to show her thanks and gratitude her SKIMS colleague took to her Instagram stories to post the videos of her reacting to the gift, which Kim then reposted. In the trio of posts about the moment, it started with this blurry photo of the Cybertruck and a sweet message from Romulus, that read:

A blurry photo of a Cybertruck with a bow on it. The message says: "Thank youuuuuuuuuu...There is no one like you my crazy, over the top bf @kimkardashian."

(Image credit: Tracy Romulus' Instagram via Kim Kardashian's Instagram)

For context, Romulus is a very good friend of Kardashian’s and a close business partner. According to her LinkedIn, she’s the Executive Vice President, Communications at SKIMS and the Chief Brand Officer for KKW Brands. She’s been working with the reality star for years on these projects, and it’s clear by these videos alone that they’re very tight both professionally and personally.

So, it makes sense that this got posted and featured Romulus in utter shock and disbelief while Kardashian smiled from ear to ear. In the video, you can hear Romulus saying in various ways that her colleague had “officially lost [her] mind” because of this, and it's actually so sweet:

Kim Kardashian smiling at Tracy Romulus and there's a Cybertruck with a big red bow on it behind them.

(Image credit: Tracy Romulus' Instagram via Kim Kardashian's Instagram)

In the first video, which you can see in the screenshot above, Romulus screamed:

What? Are you fucking serious? Are you nuts!? Are you crazy?

Kardashian responded with silly comments about if they could take Romulus’ car tonight and some genuine “happy birthdays.”

The second video – which appears to be a direct continuation of the first – shows Kardashian approaching the car while her friend stays behind in utter shock. Over and over again, Romulus kept asking if she was “crazy” for doing this, and in response, the SKIMS founder just kept saying “happy birthday” and “I love you.”

Kim Kardashian smiling with a black Cybertruck with a red bow on it behind her.

(Image credit: Tracy Romulus' Instagram via Kim Kardashian's Instagram)

Overall, this incredible video feels like the epitome of a birthday and/or Christmas surprise! And now, I need to find a way to get on SKIMS payroll…

Now, while a Cybertruck feels like an over-the-top gift (because it is), in the world of the Kardashians this kind of gesture isn’t totally out of the ordinary. From Kylie and Kim’s massive Christmas trees to the shapewear mogul wrapping her Christmas gifts in SKIMS shirts last year, they aren’t afraid to spend big on big days, like the holidays and birthdays.

Plus, SKIMS has had a great year that included a ton of major celebs, their products being part of Oympians kits and lux photoshoots that even included a polar bear at one point. So, they have a lot to celebrate, and Kardashian and Romulus did just that with this gift.

So, while the rest of us try to figure out how to get a present like this, I’m also just happy for these two friends, because it looked like this moment meant a lot to both of them. Now, I can’t wait to see what else the Kardashians give during this festive time of year, because it’s clear that these extra ladies know how to give a gift.

While we wait for that and the return of The Kardashians on the 2025 TV schedule, you can go back and stream old episodes of the hit reality show with a Hulu subscription.

Riley Utley
Weekend Editor

Riley Utley is the Weekend Editor at CinemaBlend. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University. Since joining the CB team she has covered numerous TV shows and movies -- including her personal favorite shows Ted Lasso and The Marvelous Mrs. Maisel. She also has followed and consistently written about everything from Taylor Swift to Fire Country, and she's enjoyed every second of it.