I thought it was a fluke when Lifetime’s Dance Moms started bringing in solid, regular numbers on the network. Well, at least I hoped it was a fluke. However, in its brand spanking new third season, Dance Moms still seems to be defying expectations. During the show's Season 3 premiere, the hit reality series was up a whopping 33%.
If you watched Dance Moms on the first day of 2013, you were not alone. Last night’s premiere episode was a special one that allowed audiences to spend a lengthy 90 minutes with Abby Lee Miller, her young dance company, and plenty of uptight mothers in an episode that featured tears, yelling, and even a little bit of actual dancing. According to THR, the show pulled in 2.8 million total viewers, which are pretty strong numbers on Lifetime, as well as for the series itself.
Additionally, Season 3 premiered strongly in the key demo, pulling in 1.4 million viewers in the 18-49 demographic alone. The show also does well with women, earning 1.1 million females in the key demographic and just under a million viewers in the 25-54 demographic, although there is plenty of crossover in those two groups. This does leave me wondering about the makeup of the rest of the viewers who watched last night, however. Do you think the rest of the viewers are teens and younger girls watching dancers in their own age demographic, or do you think there are some guys for whom Dance Moms is a guilty pleasure? Hey, I'm not knocking; there really is some impressive dancing involved.
