Anyone whose watched NBC semi-regularly over the last few months will have already seen at least one of the promos the network has been airing to promote their upcoming show, 'Heroes'. If you’re anything like me, you aren't complaining about them. The promos are great and the show looks like it could be fantastic. It seems the televised promos wont be NBC’s only attempt to get people interested in the show which airs this fall.
The network will continue the promotional campaign by targeting movie-goers. Within the next month, if you go to the movies you might see ‘Heroes’ promos on the lobby televisions, ‘Heroes’ advertising on the popcorn bags and of course, huge promotionl cards stationed throughout the lobby. The network has also made a deal with iTunes to offer the pilot episode free to download. That will be available on September 1st.
When the show does air, Nissan will be sponsoring the pilot which means shorter and less frequent commercial breaks. Normal “one hour” shows are only actually about 43 minutes long after you add in commercials. The ‘Heroes’ pilot will be 52 minutes long. That’s an extra 9 minutes of heroic goodness!
If you have no idea what ‘Heroes’ is, based on the promotions, its about regular people who find out they have super powers. It’s not X-men but it does have that X-men vibe to it, if you ask me. Let’s just hope the show lives up to its promos. If it does, this show could be the next “big” drama series. ABC has ‘Lost’, Fox has ‘24’ and perhaps now NBC will have ‘Heroes’. If not, file it away with shows like ‘Invasion’ that didn’t last more than a season.
Will ‘Heroes’ Be The New Lost?
