Super Bowl Sunday is about much more than football. Sure, there's football involved, but there's also chicken wing dip, team and fan rivalries, the star-studded half-time show and of course, the commercials. With so many people's attention on their TV sets, brands are eager -- and willing to shell out dollars -- to secure their attention for half a minute or so -- plus or minus -- which means all stops are pulled to deliver a memorable ad, be it funny, thought provoking, nostalgic or simply buzz-worthy in whatever way it can be.
As it's become part of the tradition in this age of internet to get some of the spots online before the game, we've already seen a few great commercials, including the one above, which shows the bond that forms between a puppy and the Budweiser clydesdales. And Audi also went the dog route, merging a doberman and a chihuahua with disastrous results...
And then there's Terry Crews teaming with the Muppets for a Highlander ad...
You can check out some of the other movie-related TV spots here, and we'll be updating this article with more great Super Bowl ads as the day goes on, so be sure to check back in! And if you're looking for the actual game, you can find it streaming online over at Fox Sports.
Ford Fusion delivers double the star power with Rob Riggle and James Franco...
It's time to strike... according to Maserati...
Doritos delivers a funny one with a time machine that really works! (Not really. But it is funny.)
Sounds like John C. Reilly's narrating this one for Turbo Tax...
Bud Light delivers an epic night for one guy, involving Arnold Schwarzenegger, Don Cheadle, a Llama and One Republic...
Radio Shack goes totally 80s to show us that they're not... um, totally 80s...
Square Space's ad is intentionally weird and overwhelming...
Volkswagen gives German engineers their wings...
Stephen Colbert peddles pistachios. Or they sell themselves. It's hard to tell what's really happening here...
Coca-Cola goes multi-lingual with a beautiful performance of "America the Beautiful"...
Chobani gets ransacked...
Budweiser gives a soldier an amazing homecoming...
Cheerios' Gracie knows when she sees a good opportunity to get what she wants...
Full House flashback!
