It’s a generally known fact that a lot of people watch the Super Bowl each year simply for the superior commercials and trailers that are aired during the epic sports event. Every year, Bud products tend to get superior ads, and this year is no exception. An ad campaign with Seth Rogen and Amy Schumer has made its way online over the last few days, and today Bud Light released an epic ad featuring horses, Americana and even some pretty spiffy lines ripped straight from the script of Independence Day. Because America. Check it out!
Amy Schumer and Seth Rogen are such huge proponents of Bud Light that the two decided to create “The Bud Light Party,” a brand new political entity that has a “huge caucus,” but not one that’s too huge to handle. Let’s face it, giving Amy Schumer the opportunity to say huge caucus is right in line with her specific brand of comedy. To her credit, this commercial is really, really funny. Eventually they begin talking about stuff all Americans can agree on, like Paul Rudd, who even cameos:
The other thing Americans all love? Beer, beer and more beer. So to bring more beer to the people, Seth Rogen makes us an ultimate promise, one that fictional President Thomas Whitmore made way back in 1996 when aliens were threatening the lives and livelihoods of Americans, everywhere.
We will not go quietly into the night!" We will not vanish without a fight! We will live on. We’re gonna survive. Today we celebrate… our Independence Day!
The nice thing about Bud's various products is that they each have a tone. Bud Light commercials are usually over-the-top funny or at least incredibly amusing, while Budweiser commercials tend to go a little more poignant or cutesy with their ads. Last year, Budweiser had that adorable ad featuring a puppy who gets rescued by a bunch of clydesdales after coming face-to-face with a wild wolf. Can't get any different in tone and concept, really.
Super Bowl 50 airs on CBS this Sunday, and we've already seen quite a few ads that are set to air during the big event, including this one starring Ryan Reynolds and clones of Ryan Reynolds. Celebrity looks to be a big part of the ad campaigns this year, but there are sure to be a few surprises when the broadcast actually airs.
Catch Super Bowl 50 on Sunday night starting at 6:30 p.m. ET on CBS.
